INTERNET MARKETING

Memorial Day is looming right around the corner, bringing with it the season of barbeques, festivals, holidays, and company events – summertime has almost officially arrived.  Several companies take advantage of the season to host events, from conferences to trade shows to networking picnics.  Most marketers know that summer is a great time for industry networking; however, many don’t realize that it’s a great time for digital link building.  By being aware of what’s happening in your industry, and proactively planning how to invest your time and resources based upon those upcoming events, you can increase your own and your clients’ search rankings. Read more

inSegment is pleased to present our newest client, Cumberland Farms.  Cumberland Farms, whose first convenience store open in 1962 and has since stretched its reach  to almost 600 stores in 11 states, is headquartered in Framingham, MA.  Beginning in May 2013, inSegment will be applying our proven SEO strategies to help Cumberland Farms obtain higher search rankings and increased digital visibility.

inSegment was a presenting co-sponsor of the Strategic Margins Conference, an event held on May 17 and geared towards marketing best practices and innovations for banks, credit unions, and other financial institutions.  Produced by the Agility Resources Group, the Strategic Margins Conference brought representatives from over 45 organizations and 3 states together to discuss how to generate revenue in the face of economic turbulence. Read more

At this point in time, marketers everywhere are rapidly embracing social media as a tool to reach and engage current and potential customers.  They use various platforms to discuss new products, alert followers to company news and events, and to talk directly to customers.  Marketers see the value of social media as a communications tool, but the question remains: are marketers listening on social media as much as they are speaking?  Not knowing what people are saying about your brand on the Internet can make a brand come across as tone deaf – and potentially turn people off.  As is true of any type of communication, social media is a two way street; you have to listen as much as, if not more, than you speak.  By employing social media listening tools, you can see exactly what is being said about your brand on which platform, informing your social media marketing strategies.  While it is true that you cannot truly control the conversation about your brand, you can influence it and shape it, if you know what those conversations are.  Read more

Summer is right around the corner, and that means hanging out with friends and colleagues at barbeques, poolside, on the beach, and everywhere else we flock to in order to enjoy the season.  And with summer fast approaching, why not take a little time and celebrate the season by hanging out with your friends from inSegment?   We will be presenting at the Strategic Margins Conference on May 17 at the Sheraton Framingham Hotel and Conference Center, where we are also co-sponsoring the event. Read more

It’s May, and while that means it’s time for baseball, barbeques, and beach trips, it also means that another group of college students are about to graduate and move on into the job market.  Whether you’re ready for it to happen or not, the Real World is about to mean a lot more to you than just a show you watch on Wednesday nights.  It can be scary to apply for that first marketing job; luckily, we’re here to help.  When applying for jobs, make sure you do the following: Read more

We constantly talk about how important targeted, integrated digital marketing campaigns are to businesses who are trying to increase brand awareness and revenue through customer acquisition.  That’s why we get so excited when other organizations understand and advocate those principles too.  That’s why we’re pleased to announce that we are a presenting co-sponsor of the Strategic Margins Conference on May 17 at the Sheraton Framingham Hotel and Conference Center. Read more

Having a hard time convincing your CMO that online advertising is worth the investment?  Then you might want to show them the new report produced by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, LLP (PwC) and first reported upon by Direct Marketing News.  The findings showed that Internet advertising revenues for 2012 came out to about $36.6 billion.  This is a 15% increase from 2011, where online ads generated approximately $31.7 billion. Read more

Digital marketing is a rapidly advancing industry; every day, there are new platforms, strategies, and tools to help identify, engage, and convert prospective customers.  And while all of these new strategies are created, the existing platforms are also constantly evolving to keep up with the industry’s changing demands.  This is true even of the marketer’s tried-and-true standby, the email campaign.  Email has gone under a host of improvements and enhancements, and so must email marketing tactics.  The following 3 email marketing practices, identified by Deliverability.com, are on the way out, made obsolete by marketing trends and consumer needs.  Are you on the cutting edge of email marketing, or do your tactics need to go the way of the dodo?  Read on to find out: Read more

inSegment was a featured presenter at the April  23^rd BreakFACTS workshop series offered by Stonehill College’s Center for Nonprofit Management.  The program, which is in its 9th year, is sponsored by Rockland Trust, a full-service commercial bank headquartered in Massachusetts.  The BreakFACTS program empowers leaders of small- to mid-sized nonprofits in Southeastern Massachusetts and Northern Rhode Island by providing learning opportunities based upon creative and strategic thinking. Read more