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3-D Printing for Marketing

3-D Printing for Marketing

Marketing with 3-D printing is uncharted territory. What was, only a few years ago, a novelty hobby for only the most tech-savvy early adopters is quickly becoming a mainstream phenomenon, creating opportunities for brands to engage with their customers in groundbreaking new ways. According to a recent study by Canalys, the global 3-D printing market is […]

6 PPC Marketing Tips to Improve Your Business

6 PPC Marketing Tips to Improve Your Business

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A successful pay-per-click (PPC) ad campaign can help generate leads and solidify a strong customer base for your business. However, the time commitment and tedious nature of creating a successful ad campaign can be very discouraging and overwhelming. At inSegment, we understand your woes and we’re here to help. A little while ago we posted […]

3 Ways to Succeed at Rebranding

3 Ways to Succeed at Rebranding

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Has your name remained the same throughout your life? I know mine hasn’t. Sure, my full name is Alexandra, but throughout the many stages of my life my name has adapted in order to better fit my personality as I grew and changed. Through my tomboy phase (which admittedly lasted most of my youth), I […]

Social SEO and Your Business: A Love Story

Social SEO and Your Business: A Love Story

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It’s a Friday night and the bar is noisy and crowded. You catch the eye of a handsome stranger and before you know it they are coming over to check you out and (hopefully) strike up a conversation. Unfortunately, barely anything you say can be heard over the busy hum of the crowd of people who […]

You’ve Got Mail: 3 Tips for Improving Your Email Marketing Strategy

You’ve Got Mail: 3 Tips for Improving Your Email Marketing Strategy

Email is the number one preference for daily use and consumer marketing communications. It’s an efficient and inexpensive means of mass communication, but in order for it to be effective, those emails have to be opened and read. Your potential readers (do NOT call them subscribers, too impersonal) have dozens of emails flooding their inboxes […]