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7 Ways Analytics Can Help You Unlock Your Marketing ROI

7 Ways Analytics Can Help You Unlock Your Marketing ROI

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John Wanamaker once famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This saying still largely applies today as many of us in the world of marketing and communications have yet to fully embrace marketing analytics as a way to measure and quantify the success, […]

3-D Printing for Marketing

3-D Printing for Marketing

Marketing with 3-D printing is uncharted territory. What was, only a few years ago, a novelty hobby for only the most tech-savvy early adopters is quickly becoming a mainstream phenomenon, creating opportunities for brands to engage with their customers in groundbreaking new ways. According to a recent study by Canalys, the global 3-D printing market is […]

6 PPC Marketing Tips to Improve Your Business

6 PPC Marketing Tips to Improve Your Business

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A successful pay-per-click (PPC) ad campaign can help generate leads and solidify a strong customer base for your business. However, the time commitment and tedious nature of creating a successful ad campaign can be very discouraging and overwhelming. At inSegment, we understand your woes and we’re here to help. A little while ago we posted […]

3 Ways to Succeed at Rebranding

3 Ways to Succeed at Rebranding

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Has your name remained the same throughout your life? I know mine hasn’t. Sure, my full name is Alexandra, but throughout the many stages of my life my name has adapted in order to better fit my personality as I grew and changed. Through my tomboy phase (which admittedly lasted most of my youth), I […]

Social SEO and Your Business: A Love Story

Social SEO and Your Business: A Love Story

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It’s a Friday night and the bar is noisy and crowded. You catch the eye of a handsome stranger and before you know it they are coming over to check you out and (hopefully) strike up a conversation. Unfortunately, barely anything you say can be heard over the busy hum of the crowd of people who […]