INTERNET MARKETING

Back in late February, Facebook introduced a lot of new ad products for companies to use on their website. While this had very little effect on the average user, advertisers were in for a treat. The four products Facebook introduced were Premium on Facebook, Logged Out ads, Reach Generator and Offers. The company also asked distinguished brands to make the shift to telling “Stories” for their advertisements. The story structure plays into the overall change in the culture of Facebook (i.e. the new time line feature). A few large companies have embraced these new tools and have seen results. Read more

The Internet has not only affected the way people consume information but also revolutionized visualization theories. With the evolution of Web 2.0, it is becoming easier to deliver content to audiences. However, with so many pieces of information out there, it is essential to create content that is not only rich, engaging and relevant but also eye-catching and easy to understand. The key is to give your audience information that is both attractive and unique. Read more

Google (GOOG) announced yesterday that they are going to launch a massive update for advertisers on YouTube. These changes will apply to how marketers display their video advertisements on the network. Unlike the prior model of YouTube advertising, which displayed random videos to individuals, the new platform is keyword based and integrated into Google AdWords. This will enable advertisers to refine the audience that their ads are presented to. With over 800 million monthly visitors on the site, there is plenty of money to be made by the search giant (which is already making over $30 billion from YouTube social media marketing alone).

Read more

With Google rumored to be de-indexing blogs from search engine result pages and the search algorithms in the near future, many people are left wondering as to how to best avoid being penalized. Well it seem that all eyes have now turned to rising superstar blogging platform Tumblr. Read more

Keyword research is a critical part of optimizing a website. The goal of keyword research is to determine which keywords will get your site a higher search rank which ultimately leads to more traffic. The driving question of this process is: how do I find the best keywords for my site? There is no one way to do this, but there are a few key things to keep in mind which will enable you to choose the best keyword set.

Read more

This week started off with a pretty big move in the world of social media. Facebook purchased the photo sharing app Instagram for a whopping 1 billion dollars. Facebook is going to be made public soon and its purchase of Instagram was likely a move to add value to the company in the eyes of potential investors. With this acquisition Facebook has just become a big player in the mobile industry. Read more

As SEO becomes more widely recognized as an essential part of any internet marketing strategy, companies have begun to focus more on making sure that they rank high in relevant search results. While video is not a mandatory or commonly adopted marketing tool, its popularity among businesses is increasing. The creation of video content is becoming increasingly important as YouTube’s popularity and influence continues to rise. It is the #2 search engine and has the added advantage of being owned by Google (the #1 search engine). Also, Google’s new social search model is making it more important than ever for companies to have a YouTube presence. Read more

Since the recent Facebook switch to the timeline structure many brands and social media marketers are trying to leverage the new layout in the most creative and engaging way possible. The goal of brand pages remains the same: to increase customer engagement while providing their loyal fan base with excellent content. However, with the new layout brands need to approach this goal differently. Keeping in mind the new features and opportunities introduced by timeline, brands should start to think about how they can uniquely leverage these features and stand out. Read more

Businesses are always looking for new and creative ways to increase awareness of their product through social media outlets, which have become the new hit tactic in internet marketing. Back in 2011, Activision, the video game giant, drew over 10,000 people to an event they threw promoting their new Call of Duty game. This event took place in two large warehouses with over 1,000 Xboxes for gamers to play. Kanye West also made an appearance, making this event a huge success for Activision and their new product. Their page views grew a staggering 675% due to this event. While most companies, especially small businesses, cannot afford this type of enormously successful marketing event, there are techniques that any company can use to boost its online presence.

Read more

Facebook is transforming traditional marketing. If you do not believe it, then maybe the insights of Paul Allen, Facebook’s global brand experience manager will sway you.  According to Adams, marketers today have the complete wrong idea on how to go about creating an advertising presence on Facebook.

Read more