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3 Marketing Lessons from Boston’s Botched Olympic Bid

3 Marketing Lessons from Boston’s Botched Olympic Bid

Maybe it’s because we’re a Boston-based agency, but watching the drama behind the city’s bid to host the 2024 Summer Olympics over the past six months has been immensely entertaining. And in many cases, it’s given us insights into marketing mistakes every organization should avoid. It all started with the somewhat surprising choice by the […]

3 Post-Mobilegeddon Syndromes In Its First Week and 5 Quick Facts about this SEO-pocolypse

3 Post-Mobilegeddon Syndromes In Its First Week and 5 Quick Facts about this SEO-pocolypse

In our previous blog post, we talked about how your websites can capitalize on Google’s new SEO algorithm. After the two-month fear and preparation of many webmasters, the latest dreaded Google’s Mobile Friendly Update has gone live on last Tuesday, April 21st. Not to mention the anxiety of webmasters on getting their website mobile-friendly, people […]

7 Ways Analytics Can Help You Unlock Your Marketing ROI

7 Ways Analytics Can Help You Unlock Your Marketing ROI

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John Wanamaker once famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This saying still largely applies today as many of us in the world of marketing and communications have yet to fully embrace marketing analytics as a way to measure and quantify the success, […]

3-D Printing for Marketing

3-D Printing for Marketing

Marketing with 3-D printing is uncharted territory. What was, only a few years ago, a novelty hobby for only the most tech-savvy early adopters is quickly becoming a mainstream phenomenon, creating opportunities for brands to engage with their customers in groundbreaking new ways. According to a recent study by Canalys, the global 3-D printing market is […]

6 PPC Marketing Tips to Improve Your Business

6 PPC Marketing Tips to Improve Your Business

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A successful pay-per-click (PPC) ad campaign can help generate leads and solidify a strong customer base for your business. However, the time commitment and tedious nature of creating a successful ad campaign can be very discouraging and overwhelming. At inSegment, we understand your woes and we’re here to help. A little while ago we posted […]

3 Ways to Succeed at Rebranding

3 Ways to Succeed at Rebranding

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Has your name remained the same throughout your life? I know mine hasn’t. Sure, my full name is Alexandra, but throughout the many stages of my life my name has adapted in order to better fit my personality as I grew and changed. Through my tomboy phase (which admittedly lasted most of my youth), I […]