Latest Posts

3 Ways to Succeed at Rebranding

3 Ways to Succeed at Rebranding

Brand Comments Off

Has your name remained the same throughout your life? I know mine hasn’t. Sure, my full name is Alexandra, but throughout the many stages of my life my name has adapted in order to better fit my personality as I grew and changed. Through my tomboy phase (which admittedly lasted most of my youth), I […]

Social SEO and Your Business: A Love Story

Social SEO and Your Business: A Love Story

SEM,Social Media Comments Off

It’s a Friday night and the bar is noisy and crowded. You catch the eye of a handsome stranger and before you know it they are coming over to check you out and (hopefully) strike up a conversation. Unfortunately, barely anything you say can be heard over the busy hum of the crowd of people who […]

You’ve Got Mail: 3 Tips for Improving Your Email Marketing Strategy

You’ve Got Mail: 3 Tips for Improving Your Email Marketing Strategy

Email is the number one preference for daily use and consumer marketing communications. It’s an efficient and inexpensive means of mass communication, but in order for it to be effective, those emails have to be opened and read. Your potential readers (do NOT call them subscribers, too impersonal) have dozens of emails flooding their inboxes […]

Branding Your Bank – How to Create Lasting Loyalty

Branding Your Bank – How to Create Lasting Loyalty

It has become a critical time for businesses in all industries to focus on branding, and the financial industry is no different. Due to the rapid evolution of technology, banks in particular are being forced to decide between maintaining their classic and traditional connotations, or adapting and adopting a more modern feel. However, true branding […]

What You Need to Know about Mobile Apps for Kids

What You Need to Know about Mobile Apps for Kids

App Development Comments Off

With two thirds of young children in the US having access to tablets and e-readers, according to the Joan Ganz Cooney Center, kids’ apps are a hot topic today! And although only half of the little ones actually use the devices to read, toddlers have made mobile and tablet apps, whether educational or gaming, very […]

How to Choose and Use the Right Social Media Channels for Your Company

How to Choose and Use the Right Social Media Channels for Your Company

There is an ongoing debate as to which social media platform is the most effective marketing channel for business. The reason there is no definitive answer is that the concept of an ‘effective’ strategy is rarely consistent among all companies and industries. It all comes down to your business’s goals. Whether you are looking to […]