Social Media Thwarts the Hype Cycle

Social Media Thwarts the Hype Cycle

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By Diana Gershman Newton saw it. Gartner Group made it into a philosophy that even now terrorizes the tech market. It is known simply as the “Hype Cycle.” The short explanation of Gartner’s theory is that something triggers a massive frenzy over a particular tech item but eventually the “hype” (or publicity) fizzes as consumers […]

Fa-Google

Fa-Google

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By Elizabeth Jackman If Facebook and Google merged, what would it be called? Facegoogle? Googlebook? Faceboogle? I personally prefer Fa-Google. It has a Fuh-geddaboudit ring to it. As in, Fuh-geddaboud digital life as we know it. Imagine a central login that gives you access to your social network, plus the power and utility of all […]

Website Design: Top Ten Things You Shouldn’t Do

Website Design: Top Ten Things You Shouldn’t Do

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By Larysa D. Do NOT: 1. Change your decisions over and over. Do you want to use illustrations, photos, images of people, animals, etc.? Do you want a Flash or static site? Moving elements? Lots of text? No text? Determine what you want to see on the homepage of your site at the very beginning […]

New Social Network Privacy Promises

New Social Network Privacy Promises

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By Diana Gershman Finally, there is a reason not to worry. Social media site Diaspora promises to respect its users’ privacy. That means your personal information is not up for sale. Traditionally, social media sites have used this data for ad-targeting. In the case of Facebook, this strategy was profitable in terms of ad-space, yet […]

Top 3 Internet Events of the Week…

Top 3 Internet Events of the Week…

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By Elizabeth Jackman …And it’s only Tuesday! 1. Internet Rules At Center Of ‘E-G8′ Forum In Paris On March 24 and 25, French President Nicolas Sarkozy hosts a pre-G8 Summit forum with the internet’s key holders, including Rupert Murdoch of News Corporation, Google Executive Chairman Eric Schmidt, Amazon Founder Jeff Bezos, Microsoft Chief Research and […]

Setting Performance Goals

Setting Performance Goals

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By Elizabeth Jackman Looking good is not a goal, it is a state of being. Your website should always look good. If it doesn’t – the design is likely out-of-date, or you have published more content than your current site structure can display attractively. Once the decision has been made to redevelop your website or […]

E-book Advertising = Free Books?

E-book Advertising = Free Books?

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By Elizabeth Jackman Amazon announced today that e-book sales are out-selling print books – both hardcover and paperback. Boston.com reports: The online retailer said that since April 1, it has sold 105 e-books for every 100 printed books, including printed books for which there is no electronic edition. The comparison excludes free e-books, which would […]

Website Design Changes Through the Years

Website Design Changes Through the Years

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On April Fool’s Day this year Hulu surprised its visitors with a blast from the past. When people entered the site they saw this… …a vision of what the web looked like circa 1996. Even though this was all in good fun, the April Fool’s joke showed how drastically the look of the World Wide […]

The Eponymous Jive Facebook Connector

The Eponymous Jive Facebook Connector

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By Elizabeth Jackman As Google evolved its algorithm, social media and social networking became increasing important, that is, relevant, to achieving positive SEO results. I am sure you noticed back in ’09 when tweets started appearing in position 1 search results…? Facebook has been very resistant toward allowing Google bots to creep away at their […]

Tell me what to do, and I’ll tell you how much I cost.

Tell me what to do, and I’ll tell you how much I cost.

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By Elizabeth Jackman Over the weekend, I drove past a large billboard. I drove past many billboards actually, but this one caught my attention. It wasn’t a brand, company or service with which I was familiar. “Hmm… must have said or shown something eye-catching and/or hilarious.” you may be thinking. But, no. The only thing […]