Digital Marketing Latest Commentary
inSegment announces the release of its newly designed blog, which was launched in May of this year. The inSegment blog offers news, commentary, updates and insights on digital marketing, social media and technology.
By Christine Warner
Orkut, Buzz, and now Google+. As Facebook finally shows a sign of weakness, Google strikes again. In light of controversies over Facebook’s not-so-private privacy settings, Google hopes their third launch into the social networking sphere takes off. The strategy is simple. Create a social network grounded in the reality of human relationships. Google+ strives to recreate the intricacies and subtleties of real-world relationships in a virtual setting.
Google+ takes an active approach to privacy. Placing complete control in your hands through selective sharing, you can limit what you receive and what you share. Google announced in The Official Google Blog, “We’re giving you more ways to stay private or go public.” While Facebook sneakily changes privacy settings behind your back, Google+ politely asks permission to access your information. However, adding please complicates the sharing process with another step. And immediacy is in.
By Michael Beauregard
Before I get into how links can help your site’s SEO, I’d like to begin with a question.
Is the internet really more deceitful and nefarious now compared to the internet of 10 years ago?
According to my local news station and most mass media outlets, the answer would be a unanimous yes. I’m constantly hearing stories of how some online predator stalked/violated/assaulted some innocent victim, or how a hapless internet-user lost all of their life’s savings via identity fraud. But are these stories really a product of the internet becoming inherently more antagonistic towards users? Or is it simply a result of the fact that nowadays news media outlets deem the happenings of the internet newsworthy? Thus making conspicuous in our minds these unfortunate (but unlikely to happen to the average user) occurrences.
inSegment launches a fresh new look for its official Facebook page. Check it out!
By Corinna Graham
It’s easy to get lost in a sea of alphabet soup when you hear marketing acronyms without understanding what they refer to. Terms like SEO, ROI, and PPC are brought up in conversation everyday in our office, and in fact, they refer to some of the most important services that web-marketing companies can offer to clients. However, we realize that not everyone who reads this blog works for a web-marketing company, so we’d like to take just a short amount of time to explain what some of the most important acronyms are and what they mean.
To begin with, B2B refers to a type of trade we do here at inSegment. It simply means to business to business. In other words, we are a business that markets businesses and their services or products to other businesses.
When a business pays for Internet advertisements, there are different payment models that are denoted by some acronyms. CMP, or cost per thousand impressions (M being the Roman Numeral for thousand), is one of these pricing structures. Websites sell ad impressions in blocks of one thousand, and the CPM is the amount of money charged per thousand impressions.
By Elizabeth Jackman
224 years ago, our forefathers gathered in Colonial boardrooms and taverns, traveling by horseback to meet and writing with quills to forge a constitution for this great nation.
Today, Iceland is writing, albeit, typing, a new constitution.
The citizens of this country could, if they wished, do so effectively from their individual mobile devices.
Alda Sigmundsdottir of the Boston Globe reports today that: the 25-member council drafting the new constitution is reaching out to Icelanders online, especially through social media sites Facebook and Twitter, video-sharing site YouTube and photo site Flickr.
Following the financial crisis of 2009, Iceland’s banks collapsed, followed promptly by their government.
By Elizabeth Jackman
I don’t have a Wall. I know, it’s shocking. In this day and age, in my field of choice, how is it possible that my personal Facebook page is so locked down that not even my fellow-professionals, much less bosom friends and well-meaning family members, can post comments, questions, random factoids and challenges on my Wall?
It’s also frustrating – to my co-workers, friends and family, that is. They SO want to post, “Is it five o’clock yet?”, “Are you coming to Jennifer’s bbq?”, and “Hey remember when Grandma let you watch The Sound of Music four times in one day and fed you only strawberry yogurt and mini corn muffins? That was crazy!”.
By Diana Gershman
In the wake of Sony’s multiple security breaches, the issue of consumer security has never been more scrutinized. Not only were thousands of consumer data accessed by hackers but apparently the information was stored in plain text with “primitive” protection on Sony’s website. Now thousands of phone numbers and home addresses are out in the wind. The incident has left the software industry in shock and consumers wondering if it’s really necessary for corporations to store their personal data.
So far, the closest anyone has gotten to providing a framework for consumer rights was a report issued by the Federal Trade Commission in December 2010. The federal agency implored businesses to limit their storage of consumer data while building a corporate atmosphere that prioritizes consumer privacy. Businesses were also urged to provide consumers with “reasonable access” to information stored about them. Debate over the FTC’s proposed “Do Not Track” option came to a head in January 2011 with consumer privacy activists complaining that it doesn’t go far enough.
By Diana Gershman
The Twitter interface looks the same as it did yesterday. However, on June 1, Twitter totally revamped its search engine with a system that doubles its previous memory capacity and greatly improves its relevance filtering. Such change will make it easier to search on Twitter.
An estimated 80 percent of companies already advertising on Twitter renewed their deals, said CEO Dick Costolo. He added that real-time (current) search – not archive search – is their utmost concern, bringing home the idea that the search engine has improved. Users will now be able to find the most current relative information on Twitter.
Changes to Twitter’s site are almost entirely on the back-end, meaning they will not affect the site visually. It has been an ongoing process ever since Twitter acquired the search engine Summize in 2008. At the time, Twitter had used Ruby on Rails to provide a format for writing code at a speedier pace. Additionally, the site used MySQL at the back-end which provided a format for writing code that talks to the database, and then sends the answer back to the user. The combination of Summize and MySQL was intended to speed up the system. They didn’t count on the amount of traffic Twitter would sustain by 2009.
