Facebook for Business: Killing 2 Birds with 1 Stone?

Facebook for Business: Killing 2 Birds with 1 Stone?

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With the launch of Facebook for Business, not only was the social networking giant able to make it easier for small businesses to utilize Facebook features to create comprehensive and effective marketing campaigns, but  also, take a jab at its newest competitor, Google+, which has been criticized for its seemingly absent business specific features. The […]

@vertising: Twitter Ups its Advertising Potential

@vertising: Twitter Ups its Advertising Potential

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Twitter increased its value to companies today when it announced that Promoted Tweets would now show up in users’ tweet timeline. Twitter introduced its Promoted Tweets program in the spring of last year in the hopes of making money off of its rapidly growing pool of users. Until this point Twitter was mainly regarded as […]

Google Writes a Book

Google Writes a Book

Link Building,SEM Comments Off

The digital landscape is expanding and the public at large is becoming increasingly dependent on the idea of instant data acquisition at their fingertips. Some would argue that one of the biggest players in the online world today is Google. Google has single-handedly nearly eliminated the need for dictionaries, encyclopedias, translation services and many other […]

Cross-Cultural Internet Advertising

Cross-Cultural Internet Advertising

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With the internet boom came globalization on a massive scale. Entrepreneurs and businesses can now sell their products around the world. While the internet has solved the issue of accessibility, the product’s appeal is an entirely different story. Crossing borders means crossing cultures, and it is imperative to remember that culture-conscious advertising is what will […]

Websites Designed to Sell

Websites Designed to Sell

Online Marketing,Web Development Comments Off

By Christine Warner In website development, design is for differentiation and structure is for functionality. Design attracts the eye, structure keeps the eye. Both must be rooted in a deep understanding of online behavior to convert leads into sales. Conversion Point Architecture aims to turn online visitors into customers. Common conversion points include visitor data […]

inSegment Employee Featured on BestSmallBizHelp.com

inSegment Employee Featured on BestSmallBizHelp.com

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SEM Manager for inSegment, Alex Hanson was recently featured on the Bestsmallbizhelp.com, a site focused on aiding small businesses.Hanson gave his “top five tips on how to create and maintain a competitive online marketing strategy”. Read more here: http://bestsmallbizhelp.com/2011/06/small-business-online-marketing-tips-get-free-advice-from-a-search-engine-marketing-manager/

inSegment Quoted  in VOWS  Magazine

inSegment Quoted in VOWS Magazine

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inSegment was recently quoted in the VOWS in an article entitled Online Ad-vantage which focused on the benefits of online advertising for bridal salon owners. inSegment encourages salon owners to take advantage of Google Adwords as opposed to Facebook ads because they can be more easily targeted by location as well as by search terms […]

Shapes in Advertising

Shapes in Advertising

Link Building,Web Development Comments Off

By Diana Gershman Long before there were letters, people communicated in symbols. Even as the Phoenicians created the first non-pictographic alphabet, symbols remained in Mankind’s psyche. One thousand years later, certain shapes continue to have meaning in our lives – particularly in advertising. The circle, the square, and the double-spiral each convey a distinct message. […]

Red Wheel Weiser

Red Wheel Weiser

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Red Wheel Weiser, a book publiser and retailer, has engaged inSegment to overhaul its e-commerce website with the latest tools and technologies in an effort to update its security and bandwidth. inSegment will analyze and improve the website’s transactional system as well as create ehanced promotional programs and complete more effective blog integration.

What Every Business Needs on its Social Media Page

What Every Business Needs on its Social Media Page

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By Diana Gershman Building a web presence on any social media site begins with an informative and attractive webpage. How a business designs that page will make the difference between a click-through and a sale. Therefore, every business should incorporate certain elements into its webpage, including visuals, contact information and more. The purpose of creating […]