Recently, Facebook has been the focus of the social media privacy debate but it looks like now they have competition. LinkedIn just made its first big social faux-pas and with all of the publicity it is receiving it will give the people over at Facebook some time to breathe.
Over the past few weeks LinkedIn has received a tremendous amount of user backlash for its “social ads”. It all began in June when LinkedIn announced in a blog post that they were going to be “enhancing” their ads by using the people in user’s networks. The whole thing was very vague so no one really responded to this with anything resembling the rage that was to come. What they ended up doing was incorporating the photos of people in a user’s network into the ads. The crux of the problem was that the people pictured had never given explicit permission to LinkedIn allowing them to use their photos for advertising.