American Users Spend 8 Hours Per Month on Facebook

American Users Spend 8 Hours Per Month on Facebook

Online Marketing,Social Media Comments Off

We all know that Facebook is one of the most visited websites in the United States but statistics were released on Mashable today illustrating just that. While other websites may have more visits than Facebook, like Google, users spend more time on Facebook than any other site. And it isn’t even close.  

Tumblr for Businesses

Tumblr for Businesses

Online Marketing,Social Media Comments Off

I came upon an interesting article today on Mashable about how brands could gain more awareness on Tumblr. My first thought was brands use Tumblr? Not really, I know that they do. I also know that there was some controversy about this earlier this month because Tumblr was charging exorbitant advertising fees to fashion companies during fashion […]

Don’t Be Evil…Well kinda

Don’t Be Evil…Well kinda

Today’s blog post deals with the subject of Google’s +1 button. For those of you who don’t know, the +1 button appears next to search results on the SERP. +1 is similar to “liking” a page on Facebook, it shares that with your friends. For example, if I’m searching for Chinese food in Boston, and […]

How the World is Using Social Media

How the World is Using Social Media

Online Marketing,Social Media Comments Off

Social media has become an integral part of any online marketing campaign. As with all technologies it is good to have an idea of what is going on in the world at large regarding social media. That is why I was excited to see this interesting infographic on Mashable.

A Simple Phrase for a Simpler Online Experience

A Simple Phrase for a Simpler Online Experience

Online Marketing,Web Development Comments Off

The internet has been referred to as the information super highway and for good reason. The online universe is ever-changing but more importantly ever-expanding. New channels for communication continue to pop up every day and users and internet marketers alike are finding this torrent of media difficult to navigate. There was recently a post on the […]

Exclusivity Breeds Popularity

Exclusivity Breeds Popularity

Online Marketing,Web Development Comments Off

Recently digital start-ups have been setting a trend; not letting everyone join. As humans we want to fit in and if we feel as though we are the odd man out we are unhappy. This is one of the reasons that Facebook has millions of users. If you don’t have a Facebook you are looked […]

Twitter Gets into Politics

Twitter Gets into Politics

Online Marketing,Social Media Comments Off

Back in JulyI wrote a post about how Twitter was introducing Promoted Tweets. Promoted Tweets are now referred to as Sponsored Tweets and are paid for by the advertiser and appear in the timelines of users who follow them. By doing this Twitter was able to monetize its service without becoming intrusive to users (because […]

Making Ads Social

Making Ads Social

Online Marketing,SEM,Social Media Comments Off

I know what you are thinking, this is nothing new. While it is true that Facebook has given users the capability to “like” ads for some time this has only been an on-site feature. Google+ changed that when it was announced that Google would now been adding +1 buttons to display advertising. This is a […]

How Personal is too Personal?

How Personal is too Personal?

Link Building,Online Marketing Comments Off

Right now the trend of personalized technology is exploding. From the US release of the personalized music discovery program Spotify to the introduction of the smart book recommendation site BookLamp  it seems as though consumers want their information as personalized as possible. I have wrote several blog posts about how companies are integrating personalization technology […]