The Smartphone Takeover: Hasn’t Happened Actually
I don’t have a smartphone. I know what you are thinking “How do you survive?” and my answer is that somehow I manage. And apparently so does 65% of the US population. Shocking right?
Most of my friends, family (including both of my baby boomer parents), and coworkers have smartphones. Everyone who has one talks about all of their awesome features and apps. Smartphone manufacturers have been very smart about making sure that their products are featured on most television shows and in most movies. Both of these factors lead to the feeling that the smartphone is omnipresent. Also, those of us who are unfortunate enough to have boring phones don’t shout their praises to the skies because, let’s face it, compared to the things that smartphones can do our phones look like something from the 90s. My phone is not old either (I purchased my enV touch last year) and it can connect to the internet (if I try really hard and wait a long time) but I feel a sharp pang of shame when it sits on the coffee table next to my friend’s iPhone 4s and Blackberrys. But according to CNN and comScore I am not alone.
According to comScore’s recent findings most people using mobile phones do not have a smartphone. This flies in the face of a Nielson prediction that by 2011 smartphones would completely dominate the market. Also, it seems that the main reasons why I have not purchased a smartphone are pretty universal among non-converts. The main thing is that these phones are expensive. Not only do you have to purchase a pricey piece of hardware you also have to pay for a costly data plan and if you terminate your contract early you have to pay exorbitant fees. The other reason is that the costs outweigh the benefits for me. The reason I have my phone is so that I can make calls and text people and my seemingly antiquated piece of technology does that. While I know that I could do so much more with a smartphone as of right now it is just not worth the price that I would have to pay and most of the US feels the same way.
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