Spooky Web-Design: Part 2

Spooky Web-Design: Part 2

Online Marketing,Web Development Comments Off

Happy Halloween everyone! So, as promised some more websites that may send a shiver down your spine. For this edition I decided that I would focus on web design choices that are particularly unfortunate. The reason behind why these sites are so bad is not just that they have basic design flaws (which they do) […]

Spooky Web-Design: Part 1

Spooky Web-Design: Part 1

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Halloween is my favorite holiday. This is mainly because it is an excuse to dress up in crazy clothes and eat tons of candy. Another reason why Halloween is so fun is because it is scary. It is a tradition among my group of friends to watch scary movies on or around Halloween (and hide […]

Dissecting the Social  Consumer

Dissecting the Social Consumer

 Today on Mashable there was an infographic about the so called “social consumer” and it showed some interesting statistics about how people are using social networks and online resources to make purchase decisions. However, the infographic also revealed some interesting statistics about online consumers beyond social media.

Google’s Quality Rating Guidelines: Think like a Search Engine

Google’s Quality Rating Guidelines: Think like a Search Engine

This past week, SearchEngineLand released a leaked document from Google outlining criteria and guidelines for Google’s quality ratings. This document is the handbook used by Google’s quality raters; essentially Google’s fact-checkers who make sure the algorithm is doing its job. In the world of search engine optimization, this is pretty big news. Rather than scour […]

Get to the Top: Top News

Get to the Top: Top News

Online Marketing,Social Media Comments Off

The newest changes to Facebook carried a great impact on the social network site, but one of the changes that may have flown under the radar was the addition of Facebook now posting “Top News” at the top of your newsfeed. Facebook also decides what posts or status updates qualify as your top news. This […]

Some Arguments For Google+

Some Arguments For Google+

Online Marketing,Social Media Comments Off

Lately, it seems as though Google+ has lost face. While initially there was a tumult of buzz and excitement about Google’s social network this died down and then proceeded to get less than complimentary. Regular users stopped logging on and participating on the site. The reasoning behind this is obvious, no one was using it. […]

A Name is Too Close for Comfort

A Name is Too Close for Comfort

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Back in early September I wrote about the importance of brand names and the effects that names can have on marketing and brand perception. Recently it was reported that RIM, the company behind the popular BlackBerry phones, is facing criticism for the name of their newest phone operating system. RIM announced that they would be calling […]

Google Addresses Privacy

Google Addresses Privacy

 Awhile back I wrote about how sites like Google and Facebook were being criticized for their collection of user data like location and search history. Many people (and consumer rights groups) felt that this was a violation of privacy and were especially offended that this information was being used to sell them things (even if […]

Viral Video Marketing, Things to Consider

Viral Video Marketing, Things to Consider

Online Marketing,Social Media Comments Off

Last week I wrote about how video marketing can be an important part of a brand’s marketing strategy. The end goal for most video marketers and individuals is for their video to go “viral”. First, I will explain the term “viral” as it applies to online content.

TV is Changing Advertisers Should Take Note

TV is Changing Advertisers Should Take Note

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Since inSegment is an online marketing agency we don’t usually talk about traditional forms of advertising. First, I will start off by defining “traditional” media. Media that is considered traditional is any platform that existed prior to the launch of the web. This includes print advertising (magazine and newspapers primarily but posters and flyers as […]