Facebook Guidelines Released

Facebook Guidelines Released

Online Marketing,Social Media Comments Off

There is an ethical dilemma for many social media marketers when it comes to Facebook. On one hand we are told that we should only try to get likes from the most relevant people because this will garner a higher possibility of interaction with fans. On the other hand there is pressure to get as […]

Some New Tips for Ever-Changing SEO

Some New Tips for Ever-Changing SEO

I don’t have to tell you how much the field of search engine optimization is constantly changing. Google is always looking to improve their algorithm and provide their users with the most relevant (and sometimes profitable) results. With this, the method to get your webpage to the top of the search results is always evolving. […]

The Dangers of Retargeting and how to Avoid Them

The Dangers of Retargeting and how to Avoid Them

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If you have ever visited a business’s page and found yourself receiving a lot of banner ads for that business afterword, it’s no coincidence. I remember during my senior year at Boston College, I was researching Las Vegas as a possible destination for spring break and I was hounded by Vegas banner ads on a […]

Kaspersky Labs

Kaspersky Labs

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inSegment launches its B2B “Be Ready” advertising campaign for Kaspersky Labs in North America and the DACH markets. This campaign includes custom landing pages as well as targeted paid search initiatives.

Russian School of Math

Russian School of Math

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inSegment has been engaged by the Newton, MA based Russian School of Math. RSM is a unique afterschool enrichment program that has schools in 12 locations in three states. inSegment will design and develop an innovative site with full SEO integration and interactive elements for both students and parents. inSegment will also carry out all […]

CBS Gets Social

CBS Gets Social

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With Sweeps Week starting tomorrow, many networks have to roll out new ways to get people watching. CBS will be bumping up their social media presence for this week, having anchors and stars take control of the Facebook and Twitter accounts for their programs. CBS is calling it CBS Social Sweep Week and I for […]

“Top News” to Twitter?

“Top News” to Twitter?

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According to Mashable, Twitter is currently exploring the idea of adding a “Top News” and “Top Stories” feature to the top of their search results page. This idea is still early on in its development, but I think it could make for an exciting addition to Twitter. I recently blogged about the “top news” function […]

Social Media Can Get You #Fired

Social Media Can Get You #Fired

Online Marketing,Social Media Comments Off

Or at least in serious trouble. Today on Mashable there was an article about how the owner of the Miami Heat was fined $500,000 for Tweets about the NBA lockout (which he is legally not allowed to discuss). As social networks like Facebook and Twitter have become mainstream corporations have begun taking more notice of […]