Social Media New Year’s Resolutions Part II

Social Media New Year’s Resolutions Part II

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So I came up with so many social media resolutions I couldn’t fit them all in one blog post. Thus, I will continue the list today. These New Year’s Resolutions fall into a different category than the last two but they are, again, things that many companies seem to do over and over again year after year. […]

Social Media New Year’s Resolutions Part I

Social Media New Year’s Resolutions Part I

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So, it is the time of year when we have to take a hard look at ourselves and decide what actions we will take in the year to come to improve ourselves. Some people pledge to do great things for others or improve themselves in a meaningful way when they make a New Year’s Resolution. […]

Rise of the One Word Search

Rise of the One Word Search

According to a study from Hitwise, the leading online competitive intelligence service, the percentage of total search engine queries (in the United States) that are only one word is on the rise. In January 2009, 20.3% of all searches were one word. That figure has risen to 27.2% in October. In less than three years, […]

Sprouted Content

Sprouted Content

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Sprouted Content, a provider of informative article packages for wellness practitioners, engages inSegment to design and develop its first ecommerce website and custom interactive Facebook page. Site is set to launch in January of 2012.

Long Tail is Alive and Well

Long Tail is Alive and Well

About two weeks ago I wrote a blog post about long tail search and how it has been in decline. The key points of the post focused on how Google, with things like Google Instant and other changes, is eliminating long tail search. Wait just a minute! Not according to a new study from Conductor! […]

Dropping off the Social Media Map

Dropping off the Social Media Map

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With every significant social change there are always hold-outs, people who (for some reason) don’t jump on the bandwagon. It is very apparent that social media is changing the way we communicate with one another and function as a society.  To ignore the implications of this would be unwise. Many people have resisted this change […]

Why So Blue?

Why So Blue?

When I was making the image for my most recent blog post on social media in 2011 I noticed something interesting. The majority of the logos for social networks are blue. Not all of them are completely blue but an astounding number of them include blue somewhere. Why is this?

2011 The Year of Social Media Changes

2011 The Year of Social Media Changes

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So Mashable just released their report on the “Top 6 Social Media Marketing Trends of 2011”. As a social media marketer I was really excited to see what Mashable had to say on the subject. After reading it, however, I was disappointed. It seems that even experts fall into the trap of confusing social media […]

Brand Pages on Twitter

Brand Pages on Twitter

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Recently Matt and I both wrote about the YouTube redesign (with differing opinions). Well, the world of social media has been updated again with what is now being called the “New Twitter”. One of the most important aspects of this for social media marketers is the fact that Twitter will soon be rolling out brand […]