INTERNET MARKETING

SMTP.com, a publicly held independent email service provider, engages inSegment to conduct its SEO activities. SMTP.com’s core services include bulk and high volume email delivery for businesses of all sizes from Fortune 500 enterprises to small businesses. Email delivery through an SMTP server relay service enables SMTP.com to immediately diagnose and solve any issues that may arise during the delivery process. SMTP ensures that their clients are able to reach their customers’ inboxes every time. inSegment’s online initiatives will help permeate SMTP’s innovative, forward-thinking, customer-focused brand across the web.

inSegment is thrilled to announce the launch of the Sprouted Content website: SproutedContent.com. Sprouted Content is a content provider for holistic health and wellness professionals. Through the new Sprouted Content website, built by inSegment, customers can purchase three custom article packages as well as A la Carte editing services and social media content. inSegment hopes that many holistic professionals will grow their businesses through the products and services provided by Sprouted Content.

ComScore just came out with their annual Mobile Year in Review report which focused on how mobile media consumption is changing (and increasing) throughout the world. According to this study almost 42% of U.S. mobile subscribers now use smartphones. Last time I wrote about this topic I did not have a smartphone but now I do and I can definitely see the importance of having a mobile presence. Even though the majority of Americans do not have a smartphone the number that do is steadily increasing. Now is the time to begin shifting your digital marketing strategies to include mobile efforts. In this way you will avoid the mad scramble to go mobile once the majority of your consumers use smart phones. Read more

There is no such thing as an effective pay-per-click campaign without effective landing pages. For PPC beginners, a landing page is the page the user is taken to when they click on an advertisement. That landing page should be tailored to the user coming in from that particular ad. What is going to make the user most interested in your product or service? What content on the landing page is going to get the user to convert?   Read more

Housing Families Inc. (HFI), an agency dedicated to ending homelessness among families in the Boston area, engages inSegment. inSegment will design and build a custom, conversion oriented website for “A Family Affair”, HFI’s annual gala. inSegment will integrate digital event management software into the website structure to assist with ticket sales and registration. In order to increase awareness about this event inSegment will also design and implement a dedicated email marketing campaign. inSegment is excited to begin working with such a highly regarded community leader and strives to help make this year’s gala the most successful yet.

Social media marketing and the only true American art form, jazz, may have more in common than you think. As someone who loves both jazz and social media, I have noticed a number of similarities. Hopefully these comparisons can help you, and your company, improve your social media marketing efforts. Read more

Proxy Networks and inSegment launch the new ProxyNetworks.com website look in preparation for the release of Proxy Networks’ newest product, Proxy Pro 8. An email marketing campaign, social media strategy and public relations efforts are beginning in conjunction with the launch of the new site. inSegment’s SEO efforts will continue to drive traffic to ProxyNetworks.com.

At inSegment we work with many types of clients from well-known industry leaders to exciting new entrepreneurial enterprises. We take pride in the work that we do as well as the fact that we are able to work with such a variety of interesting and leading businesses. One of our oldest clients, for whom we have worked on a number of projects over the years is Proxy Networks. Proxy Networks provides cutting edge remote control software for businesses and individuals in a range of industries. We have provided them with SEO Services, Social Media Marketing, Public Relations, Email marketing and Website design.

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Rockland Trust and inSegment are thrilled to announce the launch of RocklandDirect.com. RocklandDirect.com serves as Rockland Trust’s first ever online banking site for customers who prefer to do their banking online or even on their smartphones. Through this site Rockland Trust is also able to offer their customers special offers exclusive to RocklandDirect.com.

After researching guest blog posting for a few weeks, I have come across some pretty intelligent commentary about it. One expert is of the view that guest posting should not be solely looked at as an opportunity to build up your links. If you write a guest post with the sole purpose of increasing your links, then you might end up compromising the content quality in a bid to maximize links. You should try to promote the brand in an over-arching manner and let a few links flow naturally so that you increase your reputation for quality rather than useless quantity. Read more