INTERNET MARKETING

inSegment is excited to welcome a new PPC/SEO Project Manager to our SEO/SEM team who will focus on Search Engine Marketing and Optimization.

inSegment is happy to welcome a new Website Developer to our Technology and Development team who will primarily focus on Website Development.

inSegment is excited to welcome a new Web Developer to our growing Technology team who will focus primarily on Website Development.

inSegment is excited to welcome a new Developer to our Technology team who will focus on primarily Website Development.

The inSegment Tumblr is here! inSegment is thrilled to announce the launch of a corporateTumblr. Check out this page for more internet marketing news and commentary from inSegment and reblogged from other top digital media experts.

inSegment is excited to join the Pinterest community. inSegment will be pinning infographics, blog photos and other remarkable content from around the web. Stay tuned and watch our boards for pins that are newsworthy and relevant to world of digital marketing.

inSegment is excited to announce the official launch of  the inSegment Google+ page. Add inSegment to your circles to stay up to date on the latest digital marketing news and commentary.

Google (GOOG) announced yesterday that they are going to launch a massive update for advertisers on YouTube. These changes will apply to how marketers display their video advertisements on the network. Unlike the prior model of YouTube advertising, which displayed random videos to individuals, the new platform is keyword based and integrated into Google AdWords. This will enable advertisers to refine the audience that their ads are presented to. With over 800 million monthly visitors on the site, there is plenty of money to be made by the search giant (which is already making over $30 billion from YouTube social media marketing alone).

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With Google rumored to be de-indexing blogs from search engine result pages and the search algorithms in the near future, many people are left wondering as to how to best avoid being penalized. Well it seem that all eyes have now turned to rising superstar blogging platform Tumblr. Read more

Keyword research is a critical part of optimizing a website. The goal of keyword research is to determine which keywords will get your site a higher search rank which ultimately leads to more traffic. The driving question of this process is: how do I find the best keywords for my site? There is no one way to do this, but there are a few key things to keep in mind which will enable you to choose the best keyword set.

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