INTERNET MARKETING

DASH for Health engages inSegment for the redesign and development of their website DASHforHealth.com. The DASH diet is a USDA recommended solution for people looking to lower their blood pressure. It was recently named the #1 best overall diet by US News & World Report. inSegment is thrilled to begin the redesign of DASHforHealth.com for such an influential and ground-breaking client in the world of health and fitness.

inSegment and Rockland Trust launch the “Actions Not Words” campaign, a new, interactive, online component of Rockland Trust’s annual Spring campaign. This unique promotion will take place almost exclusively online incorporating various social media channels. Participants can submit their entries on what “Actions Not Words” means to them and on July 31st fans of the Rockland Trust Facebook page can vote for the winner. Check out http://promotion.rocklandtrust.com/ for more details and to enter.

Some pretty big news broke out today in the online marketing industry. According to StatCounter,  a tracker which samples data from millions of monthly sources, there is a new most popular browser in town: Google’s very own Chrome. Read more

Back in April Jeremy Krantz wrote about how Google was changing the ad platform of YouTube to incorporate PPC ad targeting. This change means that now relevant ads are displayed to users on YouTube as opposed to unrelated ad content. Read more

Back in late February, Facebook introduced a lot of new ad products for companies to use on their website. While this had very little effect on the average user, advertisers were in for a treat. The four products Facebook introduced were Premium on Facebook, Logged Out ads, Reach Generator and Offers. The company also asked distinguished brands to make the shift to telling “Stories” for their advertisements. The story structure plays into the overall change in the culture of Facebook (i.e. the new time line feature). A few large companies have embraced these new tools and have seen results. Read more

The Internet has not only affected the way people consume information but also revolutionized visualization theories. With the evolution of Web 2.0, it is becoming easier to deliver content to audiences. However, with so many pieces of information out there, it is essential to create content that is not only rich, engaging and relevant but also eye-catching and easy to understand. The key is to give your audience information that is both attractive and unique. Read more