An inSegment Introduction to Infographics
The Internet has not only affected the way people consume information but also revolutionized visualization theories. With the evolution of Web 2.0, it is becoming easier to deliver content to audiences. However, with so many pieces of information out there, it is essential to create content that is not only rich, engaging and relevant but also eye-catching and easy to understand. The key is to give your audience information that is both attractive and unique.
Infographics serve as a way to visually present concepts and data so that it can be easily digested by readers. In addition to making information easy to comprehend, infographics also make it look appealing and attention-grabbing. The graphics, lines, charts, text, numbers and icons serve to intrigue the reader as well as inform them.
The persuasive nature of infographics is one of the reasons why more websites and bloggers are using them to convey information. The unique presentation of information chunks has a more positive influence on readers than giant paragraphs of written data and inferences. Also, infographics typically adopt a very subtle and natural flow of information which enables them to present the reader with data in the most logical way. When creating infographics designers must keep in mind that the flow should not mislead the reader in order to avoid misinterpretation. In fact, designers are very careful to pick colors, shapes, fonts and sizes that vary depending on what they want to convey more strongly to a reader.
Also, infographics are fun! They reduce boredom when attempting to process complex ideas by engaging the reader in a pleasant way. A well-made infographic conveys information effectively and looks great. This also means that people will be more likely to share this information via social media which is great for SEO.
A well thought out concept is the most critical foundation of a great infographic. It is also, unfortunately, one of the most commonly ignored element by companies that make them. This leads to an overload of poorly designed visuals that convey no message at all or are very confusing. The more often this happens the more likely it will be that people will stop turning to infographics for information, thereby diminishing their value.
The best way to start thinking about infographics and the strategy behind them is to do some research and look at examples. To see a few good examples of infographics visit: http://www.good.is/infographics.Tags: SEO