One Browser To Rule Them All: Google Chrome
Some pretty big news broke out today in the online marketing industry. According to StatCounter, a tracker which samples data from millions of monthly sources, there is a new most popular browser in town: Google’s very own Chrome.
While the growth of Safari and Opera has been stagnant, Google Chrome’s adoption rate has never slowed. Microsoft Internet Explorer’s has been dropping slowly since at least 2008. Google has accomplished a lot with Chrome, which was first publicly released in December of 2008. Since it has gone through numerous feature and usability updates. The most notable of these changes is the recent release of the Chrome browser for Android-based handsets.
But all of that is just a small part of why the browser is dominating. Innovation, customization and sheer speed are the main factors for its success. Chrome has eliminated many annoying browser hang-ups that used to be commonplace like having to restart the client upon installing an add-on. Another great factor is Chrome’s seamless integration with other Google products and services. For example, users can log-in to their Google accounts within the browser which enables them to save and sync bookmarks across multiple computers.