INTERNET MARKETING

Having a hard time convincing your CMO that online advertising is worth the investment?  Then you might want to show them the new report produced by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, LLP (PwC) and first reported upon by Direct Marketing News.  The findings showed that Internet advertising revenues for 2012 came out to about $36.6 billion.  This is a 15% increase from 2011, where online ads generated approximately $31.7 billion. Read more

Digital marketing is a rapidly advancing industry; every day, there are new platforms, strategies, and tools to help identify, engage, and convert prospective customers.  And while all of these new strategies are created, the existing platforms are also constantly evolving to keep up with the industry’s changing demands.  This is true even of the marketer’s tried-and-true standby, the email campaign.  Email has gone under a host of improvements and enhancements, and so must email marketing tactics.  The following 3 email marketing practices, identified by Deliverability.com, are on the way out, made obsolete by marketing trends and consumer needs.  Are you on the cutting edge of email marketing, or do your tactics need to go the way of the dodo?  Read on to find out: Read more

Email marketing campaigns have long been the standard tool in every marketer’s toolkit.  While social media gets all of the attention as the hot new thing, emails still remain the main way companies reach out to- and successfully engage with- customers.  Then why are there so many marketers who still get marketing wrong?  This list, originally published at Direct Marketing News, chronicles seven surefire ways to alienate customers – and potentially push them to hit ‘unsubscribe’.  Read on and see if you’re guilty of these common slip-ups: Read more

It’s tough out there for an email marketing campaign.  Social media is getting all of the love and attention, but its older brother email is the one still doing the majority of the work.  Furthermore, there is a lot of misinformation and assumptions about email marketing floating around the industry.  The result?  Email campaigns are misunderstood, and poorly educated.  Kristin Connell, Senior Manager, Marketing Operations at Delek, put together a list of “10 Ways to Suck at Email Deliverability” for the Eloqua Topliners Community.  We took a look, and we agree: these are ten of the worst email marketing sins you can commit: Read more

At inSegment we work with many types of clients from well-known industry leaders to exciting new entrepreneurial enterprises. We take pride in the work that we do as well as the fact that we are able to work with such a variety of interesting and leading businesses. One of our oldest clients, for whom we have worked on a number of projects over the years is Proxy Networks. Proxy Networks provides cutting edge remote control software for businesses and individuals in a range of industries. We have provided them with SEO Services, Social Media Marketing, Public Relations, Email marketing and Website design.

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There was an interesting article in the NY Times today about how two famous etiquette books (“How to Win Friends and Influence People” and “Emily Post’s Etiquette”) are going to be updated. The author was outraged by the changes that had been made to these books. His main qualm seemed to be the fact that the editors, in an effort to make the book more relevant to modern readers, edited some of the original content which he found endearing and important. However, I think that the fact that these publishers are noting that times have changed is very appropriate. What they should have done was written an entirely new book based on the principles of the original with more modern wording and ideas.

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These days it seems that everyone has gone gaga for Lady Gaga and as of today we may be seeing more of her than ever before. It all started when USPS declared that it was throwing out the rule that only dead celebrities can appear on stamps. Gaga’s fans were excited to learn that the Lady was now eligible to be immortalized in the form of a stamp.

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By Elizabeth Jackman

Over the weekend, I drove past a large billboard. I drove past many billboards actually, but this one caught my attention. It wasn’t a brand, company or service with which I was familiar.

“Hmm… must have said or shown something eye-catching and/or hilarious.” you may be thinking.

But, no.

The only thing catchy about this billboard was what it DIDN’T show.

A call to action, aka, CTA.

A call to action, as defined by The Motive Web Design Glossary, is:

…an advertising and marketing concept, a request/direction to ‘do something’—often the next step that a consumer could take toward the purchase of a product or service.

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