INTERNET MARKETING

Memorial Day is looming right around the corner, bringing with it the season of barbeques, festivals, holidays, and company events – summertime has almost officially arrived.  Several companies take advantage of the season to host events, from conferences to trade shows to networking picnics.  Most marketers know that summer is a great time for industry networking; however, many don’t realize that it’s a great time for digital link building.  By being aware of what’s happening in your industry, and proactively planning how to invest your time and resources based upon those upcoming events, you can increase your own and your clients’ search rankings. Read more

We’ve always said that the key to successful digital marketing is consistency in campaigns spread across multiple mediums. Read more

We all know how SEO can help marketers attract customers, but what about public relations professionals?  SEO for PR is a very valuable tool for elevating your brand’s awareness and attracting more leads, both at a consumer level and at a media relations level.  SEO tactics are similar across industries, but strategically implementing them can be difficult.  What is a PR professional to do? Read more

Google has changed its search algorithms yet again, forcing digital marketers to think on their feet and adapt to a new way of increasing search ranking on the engine.  In the past, keywords, back-links, and anchors were an SEO professionals bread and butter; they were the top ways to ensure your content would rank highly in a search.  However, with the new algorithm adjustments that Google has begun to introduce, new methods are poised to become even more significant than anchor text has been.  According to Search Engine Journal, the two new SEO tactics to watch are co-citation and co-occurrence. Read more

Have you ever searched for something online and been amazed at the number of companies advertising those products beside your search?  That’s Dynamic Keyword Insertion, also known as DKI.  Read more

Just say no to black hat SEO.

Businesses and marketers have both begun to embrace Google+ Local as an opportunity to plug a business with its target audience – nearby searchers.  While many use tried and true SEO methods, such as diligent keyword research and use, quality content generation, others have taken a slightly more dubious route: paying users to write positive reviews, or posting “anonymous” positive reviews to increase a site’s ranking on search engines.  These less-than-legitimate tactics are called “black hat” SEO, and are frowned upon by search engines and SEO companies alike.  Now, the search engine giant warned businesses today to think twice before trying to game the system; Google has updated its spam algorithm, which means that it will be cracking down on “spam reviews” and taking down overly promotional or false reviews. Read more

It’s becoming an increasingly common battle for digital marketers- do you make your website web-responsive, or do you design an entirely different mobile site?  While both options have positive and negative aspects, choosing which is right for you might hinge on a surprising factor: if SEO is a part of your marketing strategy, you might want to consider a web-responsive website design.  Here’s why: Read more

inSegment is pleased to be adding WolfPAC Integrated Risk Management^® to their list of clients. WolfPAC^® features a host of online risk assessment tools and risk management plans, and plays a key role in the security and management of their clients.

Read more

There’s a big shift happening in the digital era and it has to do with social media marketing. Social Media really hit a spark and multiplied exponentially when Facebook, founded in 2004, and Twitter, founded in 2006, launched and caught the Millennials hook line and sinker. Fast-forward to the present and the teenagers who helped define the social media phenomenon are fresh out of college and ready to work in the digital age. But according to Hollis Thomases’ article published in Inc. Magazine’s online edition, “11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media”, the very generation that grew up with social media shouldn’t be the ones in charge of it.

Read more

The Internet has not only affected the way people consume information but also revolutionized visualization theories. With the evolution of Web 2.0, it is becoming easier to deliver content to audiences. However, with so many pieces of information out there, it is essential to create content that is not only rich, engaging and relevant but also eye-catching and easy to understand. The key is to give your audience information that is both attractive and unique. Read more